Examine.com State of the Union

Examine.com State of the Union

Today marks three weeks since we launched our tiny little Supplement-Goals Reference. To say that it's been a whirlwind is a bit of an understatement, and while our research continues unabated, we finally have a few moments to catch our breath and update everyone with what is going on.

First off - it's been a success. A massive success. Just yesterday we sold our 4000th copy. A lot of fitness products are geared towards "launches" - they get a ton of attention when they’re initially released, but by the second week they are lucky to get a few sales a day. Not us. We're still managing 30+ sales a day.

The best part is - we're just getting started.

Every day, we have roughly 12-15,000 visitors to Examine.com. Those visitors look up over 30,000 pageviews every day, and spend almost 3 minutes on our site. That's equivalent to the city of Miami visiting us each month and spending over 20,000 hours reading over our site.

Why does it matter? It means we're onto something. There is a need for a sane look at supplementation and nutrition. Internally, we talk a lot about responsibility. Our assessments, our statements, our conclusions - they have an impact on people's lives. It's important we never lose sight of that.

With that said, with a reliable revenue stream, our first order of business will be hiring another researcher. While Kurtis has done a phenomenal job so far, he will be the first to admit that another set of eyes can only do us good. We will be finalizing our requirements this week, and will be announcing our search early next week.

That our #1 priority is to hire another researcher should help clarify what is most important to us.

Let us be very clear - we are just getting started. For the past 2.5 years we've been saying our goal is 50,000 visitors/day, and we're on our way. We have a long way to go, but we're in no rush - and we've been very very appreciative for all the support we've received so far. We encourage everyone to help spread the word on Examine.com (almost 10,000 likes on Facebook!) - the more people know about us, the more sanity to supplementation and nutrition we can spread.

We're really excited to see how the next 12 months unfold.


Published By on

Want to know how to look past the headlines and get the real facts on research?

Here's your guide to knowing how research is abused and how to be better at discerning it

Your e-mail is safe with us. We don’t share personal data.